微博是一个中国式概念,从“博客”概念衍生而来,意即“微型博客”。通过对中外媒体微型博客结构的研究我们发现,中外媒体微型博客的创作类型、结构形式、关联情况存在差异;而通过对两者议程偏好的分析我们发现,中外媒体微型博客的报道题材、报道对象区域性、报道来源、报道内容存在差异。 Weibo is a Chinese concept derived from the concept of “blog”, meaning “micro-blog.” Through the research on the micro-blog structure of Chinese and foreign media, we found that there are differences in the types of authoring, the structure and the connection between Chinese and foreign media micro-blogs. By analyzing the preferences of the two programs, we find that the coverage of the micro-blogging topics of Chinese and foreign media, Regional, reporting sources, there are differences in the content of the report.