饮料的消费往往与消费者的心理活动息息相关。饮料生产经营者要针对不同的消费心理,采取不同的措施,挖掘、研制、生产,营销迎合消费者的饮料,才能牵着市场这个“牛鼻子”,适应人们消费观念的变革。 一、从众心理 从众心理,指人们购卖商品遵循“流行的东西就是好东西”的原则,呈现“人买我亦买,人喝我亦喝”的心理。这种消费心理的潜在意识是既不相信自己,也不相信饮料的内在质量、外部装璜,只信赖他人的眼 The consumption of beverages is often related to the psychological activities of consumers. Beverage producers and marketers should take different measures according to different consumer psychology to tap, develop, produce and market beverages that cater to the consumers, so as to be able to hold the market as a “bull nose” and adapt to changes in consumer attitudes. First, follow the psychological herd mentality, referring to the people to buy and sell goods follow the “popular thing is a good thing” principle, showing “people buy me also buy, people drink me drink” mentality. This potential psychology of consumer psychology is neither believing nor believing in the intrinsic quality of drinks, external decoration, the trust of others only