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医学专业图书有稳定的读者群体,因为医学专业类图书的出版需要有专业的作者和专业的编辑,同时也需要有固定的销售渠道,因此,一些中央社对教材教辅类图书、医学专业类图书的出版几乎达到了垄断,其他出版社想在医学图书出版领域分一勺羹则是很难。要想在残酷的竞争中守住自己的阵地,地方科技出版社必须有自己的拳头产品,发掘各种营销渠道。
Medical books have a stable readership, because the publication of medical books requires professional authors and professional editors as well as fixed sales channels. Therefore, some CNA books on teaching materials and auxiliary books and medical books Almost reached the monopoly of the publication, other publishers in the field of medical books to share a spoonful is very difficult. In order to hold their positions in the brutal competition, local science and technology publishing houses must have their own fist products and explore various marketing channels.