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新媒体时代,微信公众号作为信息和资讯传播的新阵地,已成为高校师生获取资讯的重要渠道,对于推进高校党员服务也有重要意义。但目前高校此类公众号普遍数量较少,传播效果不佳,活跃度也比较低。各高校应尽快创建党员服务微信公众号,并立足六个方面精心运营,使其真正成为高校党组织服务党员与时俱进的创新平台。一是转变观念,建立微信工作队伍。二是建规立制,明确运营顶层要求。三是围绕定位,精准组织信息内容。四是生动编排,提升用户阅读体验。五是及时互动,消弭传播距离束缚。六是数据驱动,建立考核评价体系。
In the era of new media, as a new front for the dissemination of information and information, WeChat public account has become an important channel for teachers and students to obtain information in colleges and universities. It is also of great significance for promoting the service of Party members in colleges and universities. However, at present, such public universities in universities are generally in small numbers, with poor communication effects and relatively low degrees of activeness. All colleges and universities should set up the WeChat public service for party members as soon as possible and operate them meticulously based on six aspects so that they will truly become innovative platforms for the party organizations in colleges and universities to serve the party members and advance with the times. First, change concepts, the establishment of WeChat work team. Second, the establishment of legislation and regulations, a clear operational top requirements. Third, focus on positioning, accurate organization of information content. Fourth, a vivid layout, enhance user reading experience. Fifth, timely interaction, eliminating the spread of distance constraints. Sixth, data-driven, the establishment of evaluation system.