在市场经济中,竞争不仅是企业间的单纯对抗和角逐,而且是企业间的相互促进和共同发展,因此企业的营销策略包括与竞争对手联合的策略。企业由竞争走向联合,这是由客观经济规律决定的,也是邮政企业参与市场竞争的必然选择。为此,福州邮政实施“双赢”战略,大胆与竞争对手合作,变 In the market economy, competition is not only a simple confrontation and competition among enterprises, but also mutual promotion and common development among enterprises. Therefore, the marketing strategy of an enterprise includes the strategy of combining with competitors. Enterprises from competition to unite, which is determined by the objective laws of the economy, but also the inevitable choice for postal enterprises to participate in market competition. To this end, Fuzhou Post implementation of “win-win” strategy, bold cooperation with competitors, change