有些人搞小范围公共关系时如鱼得水,但在大范围公关面前往往束手无策。这并非“天才”不足,而是公关“点子”不够。请看美国第23届奥运会组织者尤伯罗斯的“表演”。 当电脑推荐尤伯罗斯为美国第23届奥运会的最佳组织者人选后,经组委会多次盛情邀请,尤伯罗斯以1040万美元价格卖掉了自己创办和经营的美国第二大旅游公司,走马上任。他宣布这次奥运会完全“商办”,组委会为独立于美国各级 Some people may get water when they engage in small-scale public relations, but they often do nothing to help with public relations. This is not a “genius” deficiency, but public relations “idea” is not enough. Take a look at Ubroz’s “performance” of the 23rd Olympic Games organizer. When the computer recommended Uber Roth to be the best organizer for the 23rd Olympic Games in the United States, Uber Ross sold the US’s second-largest tourism, which was founded and operated by him, for 10.4 million US dollars after many invitations from the organizing committee. The company will take office. He announced that the Olympic Games are completely “business-run,” and the organizing committee is independent of all levels in the United States.