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本文以滕州市墨子故居为例,在对墨子故居旅游文化产业资源的定量评价的基础之上,对墨子文化旅游产品创意设计进行初步的探索。墨子故居的特殊文化资源与环境是开展文化旅游的最佳区域,以挖掘墨子文化价值为主线,是继墨子文化纪念馆、墨砚馆之后,为滕州打造“墨子文化城”提供的又一重要旅游文化景观。通过在景区的旅游项目上探讨文化体验游、休闲饮食游、生态游三种旅游产品的创意设计方法和内容,挖掘墨子文化内涵,促进墨子故居旅游文化产业的建设和发展。
Taking Tengzhou Mozi Former Residence for example, based on the quantitative evaluation of Mozi ’s tourism and cultural industry resources, this article makes a preliminary exploration on the creative design of Mozi’ s tourism product. The special cultural resources and environment of Mozi’s former residence are the best areas to carry out cultural tourism. In order to excavate the value of Mozi’s culture, it is the “Mozi Cultural City” built for Tengzhou after Mozi Culture Memorial Hall and Mohist Ink Hall. Provide another important tourism and cultural landscape. Explore the creative design methods and content of the three tourism products of cultural experience tour, leisure food tour and eco tour through the tourism projects in the scenic spots, excavate the cultural connotation of Mozi and promote the construction and development of the tourism cultural industry of Mozi.