书船是活跃于明清时期江南地区图书贸易的一种主要载体,它促进了中国古代图书流通和文化传播。通过明清时期有关江南书船文献资料收集整理,对书船的活动范围、图书的营销方式、读者购书、藏书等方面进行考究分析,阐明江南书船对明清时期图书文化事业发展的重要作用。 Book shipping is a main carrier that is active in the book trade in the Jiangnan area in the Ming and Qing Dynasties. It promoted the circulation of ancient books and culture in China. Through the Ming and Qing dynasties, we collected and analyzed the literature and materials of Jiangnan Books and analyzed the scope of activities, the methods of marketing books, the purchase of books and the collection of books by Jiangnan Publishing House to illustrate the important role of Jiangnan Book Ship in the development of Book Culture in the Ming and Qing Dynasties. .