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本文从消费者心理情感分析广告的艺术促销作用 ,着重以消费者的情感激发为主线 ,分别从广告艺术的特殊性、情感激发是发挥广告艺术促销魅力的关键、情感体验和激发是广告艺术促销活动过程中的主体、在广告创作过程中发挥广告艺术促销作用的策略等四方面展开论述。
This article analyzes the function of advertisement promotion from the perspective of consumer psychology and focuses on the emotional stimulation of consumers as the main line. From the particularity of advertising art, emotional stimulation is the key to the attractiveness of advertising art promotion. Emotion experience and inspiration are the advertising art promotion The main body in the process of the activity, the strategy of using the art promotion of advertisement in the process of advertisement creation.