企业文化作为一种管理理论从20世纪80年代初传入我国,已有20多年的历史。研究较多并开展企业文化建设的企业也走过了将近20年的历程、从时间上大体与改革开放同步,发展轨迹与我国商品经济和市场经济的发展相随。但是随着时代的变迁,企业文化建设与市场经济的不适应性表现得越来越突出,相对于企业的营销、管理和产品结构调整而言,企业文化 As a kind of management theory, corporate culture has been introduced into our country from the early 1980s for more than 20 years. Enterprises that study more and carry out the construction of enterprise culture have also gone through nearly 20 years of history. They have basically synchronized with the reform and opening up in time, and their trajectories have been in line with the development of China's commodity economy and market economy. However, with the changes of the times, the improper performance of corporate culture and market economy has become more and more prominent. Compared with corporate marketing, management and product structure adjustment, corporate culture