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随着市场经济的飞速发展,再加上我国对于中小企业有着较大的扶持力度,促使中小企业在市场上中所占的比重逐步增大,这样有利于推动国民经济的发展以及市场经济的进步。而在市场竞争压力日益突出的新形势下,中小企业必须从企业发展环境以及企业的市场营销实际出发,积极探究新时期中小企业市场营销策略的创新手段,并制定出较为完善的营销策略,推动中小企业的稳定健康和可持续发展。
With the rapid development of market economy, coupled with our country has a greater support for SMEs, SMEs in the market to promote the proportion of the gradual increase, which will help promote the development of national economy and market economy progress . Under the new situation that the market competition pressure is increasingly prominent, the SMEs must actively explore the innovative means of SMEs marketing strategies in the new era, and develop more perfect marketing strategies based on the enterprise development environment and the actual marketing of the enterprises. SMEs stable and healthy and sustainable development.