以全球无缝漫游、多媒体信息业务等技术为标志的第三代移动通信时代(3G)已然到来。在新的信息技术的震荡下,许多新兴的传播形态如雨后春笋般崭露头角。文章以新媒体、传统媒体及受众的信息传播为例,分别阐释各自的传播特点,并对一些新兴的传播形态做简要描述。 The era of third generation mobile communication (3G) marked by global seamless roaming and multimedia information services has come. Under the new turmoil in information technology, many emerging forms of communication have sprung up. The article takes the new media, the traditional media and the audience’s information dissemination as an example, separately explains their own dissemination characteristics, and makes a brief description of some emerging dissemination patterns.