“低碳100”是中国平安开通的针对环境保护等公益议题的公益微博。开通以来,虽然有一些公益议题不断展现,但平台的运作一直呈不温不火态势。如果这种现象持续下去,将不能有效地实现原来设定的目标,因此,这一现状急需改变。微博作为一种媒体形态快速成为社会主流舆论场的同时,也沉淀了大量的信息源,因此,微博平台的推广与传播 “Low Carbon 100 ” is a public service microblogging for public welfare issues such as environmental protection opened by Ping An of China. Since its opening, although there have been some public welfare issues that have been constantly demonstrated, the operation of the platform has been tepid. If this phenomenon continues, it will not be able to effectively achieve its originally set goals. Therefore, this situation is in urgent need of change. Microblogging, as a form of media, has quickly become the mainstream of public opinion in the society and has also precipitated a large amount of information sources. Therefore, the promotion and dissemination of Weibo platform