本文提出网络媒体要从网络传播的特点入手,正确设置议题,引导网络舆论。具体方式包括网络媒体要主动设置议题,旗帜鲜明地引导网络舆论;及时开通民意传递通道,获取网民的关注点,并对网民关注的热点进行正确引导;加强与传统媒体的合作,让各种媒体的议题设置,相互呼应、补充加强;设置一些地区性议题,使之通过网络传播成为全球性议题。 This paper puts forward that the network media should start with the characteristics of the network dissemination, correctly set the issue and guide the network public opinion. Specific ways include the network media should take the initiative to set the agenda, a clear-cut banner to guide the media; timely public opinion pass channel access to Internet users concerned about the netizen attention and the hot spots for the correct guidance; strengthen cooperation with traditional media, so that various media Set the agenda, echo each other, complement to strengthen; set some regional issues, make it spread through the Internet as a global issue.