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很多人说,电商只有一条路——价格战。但我们认为,道路不止一条,至少还有专业通道和服务通道,药品应该走专业通道,医疗器械应该走服务通道。医疗器械和药品一直是医疗的两大重要手段。天猫医药馆前不久发布的数据显示,今年前六个月,医疗器械(不含计生用品、隐形眼镜)这一类目的销售额达12.87亿元,同比增幅为30.52%,在天猫医药馆的销售份额排名第一,为32.87%。而随着中国老龄化问题的加剧,人们对健康日益关注,加上慢病管理意识的快速提升,
Many people say that there is only one way for e-commerce - a price war. However, we think there is more than one road, at least there are professional channels and service channels, medicines should go professional channels, and medical devices should go through service channels. Medical devices and medicines have always been two major medical means. According to data released before the release of the Tmall Pharmacy, the sales of medical devices (excluding family planning products and contact lenses) in the first six months of this year reached 1.287 billion yuan, an increase of 30.52% over the same period of the previous year, Hall of sales share ranked first, to 32.87%. With the aggravation of the problem of aging in China, people are increasingly concerned about the health, coupled with the rapid improvement of chronic disease management awareness,