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政府部门运用政务微博处理公共事务已成为政府部门拓展工作渠道的发展趋势。从政务微博运营情况看,主要存在缺乏亲和力、缺少“意见领袖”、掌控力不足和管理缺失等方面问题。政务微博通过突出特色亮点、提升人员媒介素质、培养“意见领袖”和增强掌控力等措施,可以进一步完善政务微博的运营。
Government departments to use government microblogging to deal with public affairs has become the development trend of government departments to expand their work channels. According to the operation of government microblogging, there are mainly problems of lack of affinity, lack of “opinion leaders”, lack of control and lack of management. Weibo microblogging can further improve the operation of government microblogging by highlighting the distinctive features, enhancing the media quality of personnel, cultivating the “opinion leaders” and strengthening the control of the government.