已有的各种竞争战略都可以归结为一个不变的战略,即“提高顾客价值”战略,把握了这一点,就把握住了本质。服装消费者的需求构成营销作为实现企业战略目标的手段之一,其出发点为顾客的需求,整个营销工作可以概括为三句话:发现需求、满足需求和创造需求。服装的营销既有一些其他工业产品营销的共性,又有自己的特性。总体而言,服装的消费事 All kinds of existing competitive strategies can be summed up as an unchanged strategy, that is, the strategy of “increasing customer value”, grasp this point and grasp the essence. Demand for apparel consumers Constitute marketing as one of the means to achieve corporate strategic objectives, the starting point for the needs of customers, the marketing can be summarized as three sentences: find the demand to meet the demand and create demand. Marketing of both the marketing of both the commonalities of some other industrial products marketing, but also have their own characteristics. Overall, the consumption of clothing