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以“两微一端”为代表的新媒体正以迅猛之势改变着媒体格局,特别是微信公众号逐渐成为信息发布、舆论传播的主要平台。甘肃交通运输部门积极适应新形势、新要求,加快转型步伐,依托甘肃交通运输微信公众号,积极提升运用新媒体开展新闻宣传工作的能力,本文重点对其在建设运营中的做法进行归纳总结。
The new media, represented by the “two ends”, is changing the media landscape with a swift and violent trend. In particular, the WeChat public account has gradually become the main platform for information dissemination and public opinion dissemination. Gansu transport sector actively adapt to the new situation and new requirements, speed up the pace of restructuring, relying on the transport of WeChat public account number, and actively promote the use of new media to carry out news propaganda capabilities, this article focuses on its practice in the construction and operation summary.