面对中国即将加入ＷＴＯ和全球经济一体化的迅速发展，中国企业只有掌握现代的营销理念和运用国际通行的营销规则，才能融入世界经济之林。近年来，为了应对国际市场的竞争，我国企业在总结成功市场营销经验的前提下，大胆汲取国外先进营销管理经验，营销高招迭出，大大增强了? Faced with China’s imminent accession to the WTO and the rapid development of global economic integration, Chinese enterprises can integrate into the world economy only by mastering modern marketing concepts and applying internationally accepted marketing rules. In recent years, in order to cope with the competition in the international market, under the premise of summing up the successful marketing experience, Chinese enterprises dare to learn advanced foreign marketing management experiences and promote their marketing tactics.