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启动7年,品牌价值4624万元◎项目名称:“麦田计划”◎项目目标:为贫困地区的教育事业尽力!◎项目覆盖区域:覆盖13个省,资助了4000名孩子;资助代课老师230人次;建立麦田图书室300间;募集物资550余吨。公信力创造品牌价值七个小矮人,他们没有任何课外书籍。几个月的助学结束后,莫凡回上海筹集了500册图书寄到山区学校,孩子们把它们当宝贝一样。因为被大山、被那些渴望读书的孩子所感动,莫凡在国内发起麦田计划。
Launched for 7 years with a brand value of 46.24 million yuan ◎ Project Name: “Wheatfield Program” ◎ Project Objectives: Doing our best for education in poor areas! ◎ Project coverage: covering 13 provinces and 4,000 children; supporting substitute teachers 230 person-times; establish 300 wheat field library; raise supplies more than 550 tons. Credibility creates brand value for seven dwarfs who do not have any extra-curricular books. Months after the end of the school, Mo Fan back to Shanghai to raise 500 books sent to the mountain school, the children treat them as babies. Because of being a mountain, touched by children desperate to study, Mo Fan initiated a wheat field plan in China.