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中国传统文化的内涵十分丰富,涉及的范围也相当广阔。现代标志设计应吸取传统文化的精髓,形成具有鲜明民族文化特色、历史文化内涵和强烈民族个性的标志设计,这也是标志设计开拓民族设计风格走向世界的一个重要桥梁。本文以“2008年北京奥运的标志”为例,对汉字、传统图形、色彩这几种传统文化符号在现代标志设计中的应用略作分析,阐示传统文化与现代标志设计的融合。
The connotation of Chinese traditional culture is very rich, covering a wide range. Modern logo design should draw on the essence of traditional culture to form a distinctive national culture, historical and cultural connotations and strong national personality logo design, which is also the logo design and development of national design style to the world an important bridge. This paper takes “2008 Beijing Olympic Games Logo” as an example to analyze the application of traditional Chinese characters, traditional figures and colors in modern logo design, and illustrates the integration of traditional culture and modern logo design.