论文部分内容阅读
随着企业环境的变化,企业营销竞争日益加剧。本文分析了在企业营销竞争中情报、组织学习、知识管理与企业营销之间的相互关系。得出:情报对于企业营销来说,是关系到企业生存发展以及企业价值体现的关键,组织学习和知识管理是为企业营销提供技术支撑和组织保障;在企业营销中情报、组织学习、知识管理之间相互联系、相互影响、相互作用,共同为企业在竞争中生存与发展服务。
As the business environment changes, corporate marketing competition is intensifying. This article analyzes the relationship between intelligence, organizational learning, knowledge management and enterprise marketing in the marketing competition. It is concluded that intelligence is the key to corporate marketing in terms of its survival and development as well as its value. Organizational learning and knowledge management provide technical support and organizational guarantee for corporate marketing. In corporate marketing, intelligence, organizational learning and knowledge management Interact with each other and interact with each other to jointly serve the survival and development of enterprises in the competition.