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意大利被誉为“足球王国”,不仅是由于足球总体水平高,曾三次获得世界杯足球赛冠军,而且还由于它的各地俱乐部雇有大批世界超级名星,使本国的甲级足球联赛精彩纷呈,从而赢得了“小世界杯赛”的雅号。 显示足球水平的丰田杯赛,从1989年以来的8年中,三次被意大利的AC米兰队夺得,1996年又被尤文图斯队捧走。欧洲足球冠军杯、优胜者杯和联盟杯三大杯赛中,不止一个赛季由意大利三支球队分别同欧洲其他国家的三支球队进行决赛,并夺走了三次冠军。 每年动用十五亿美元 意大利足球能获得如此辉煌的成就,其主要原因在于使足球赛事商业化。意大利足坛每年要动用15亿美元,每个星期天仅足球赛门票收入就达1000万美元。意大利足球俱乐部的后台都是企业和金融巨头,诸如尤文图斯队俱乐部的老板是意大利最大私营企业集团菲亚特老板阿涅利,AC米兰队俱乐部后台是全国最大影视集团老板贝卢斯科尼,
Italy is known as the “Kingdom of Football” not only because of the overall high level of football, has won the World Cup three times, but also because of its clubs around the world employs a large number of super stars, the country’s A-class football league brilliant Won the “small world cup” nickname. Toyota Cup football show level, from 1989 to eight years, three times by the Italian AC Milan team won in 1996 by Juventus team again. The European Cup, the Winner Cup and the UEFA Cup three Cup, more than one season by the Italian three teams respectively with the rest of Europe’s three teams finals, and took three championships. The main reason for spending so much on the $ 1.5 billion Italian football each year is the commercialization of soccer matches. Italy football every year to spend 1.5 billion US dollars, each Sunday only ticket sales reached 10 million US dollars. Italy football club’s background are business and financial giants such as Juventus club owner is Italy’s largest private-owned Fiat boss Agnelli, AC Milan club background is the country’s largest television group owner Berlusconi,