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政府信息资源产品作为商品在市场上交易时,增值服务开发者与信息用户间交换价格的确定就是政府信息资源增值商品定价。笔者在分析政府信息资源增值商品的成本结构、交易次数(周期)与信息价值、用户偏好、价值均摊等特殊性的基础上,认为传统商品定价方法已不再适用其定价。然后构建基于政府信息资源增值商品的成本结构、信息效用、预期利润率等因子的定价模型,并引入差别定价理念来完善。
When government information resources products are traded on the market as commodities, the exchange price between value-added service developers and information users is the pricing of value-added products of government information resources. Based on the analysis of the cost structure, number of transactions (cycle), information value, user preference and sharing of value, the author thinks that traditional commodity pricing method is no longer suitable for pricing. Then, a pricing model based on factors such as the cost structure, information utility and expected profit margin of value-added products of government information resources is constructed, and the concept of differential pricing is introduced to improve it.