批发商正面临着来自各方面的挑战。有的厂商直接经营连锁直销店,通过这种方式,厂商的产品跳过中间经销商而直接达到这些商店的陈列架,从而达到市场占有的目的。一些大的零售商直接与厂商协议与沟通,成立物流中心,取得较低的进货价格,把批发商甩到一边。有的厂商介入零售业,或成立专业的营销公司,或干脆与地区经销商合资成立销售公司,介入批发经营以强 Wholesalers are facing challenges from all aspects. Some manufacturers directly operate chain stores. In this way, the manufacturer’s products skip the intermediate distributors and directly reach the display racks of these stores, thereby achieving market share. Some large retailers directly negotiated and communicated with manufacturers, established logistics centers, obtained lower purchase prices, and left wholesalers aside. Some manufacturers intervene in the retail industry, or set up professional marketing companies, or simply set up joint sales companies with regional distributors to intervene in wholesale operations.