互联网与信息技术的发展使社会生产和生活发生了根本性的变化,电子商务也逐渐流行起来,在这种形势下,中小企业的发展也面临着一定的限制。要想在激烈的市场竞争中稳定的发展,必须根据自身的发展情况选择适当的运营模式和路径。本文将探究中小企业电子商务的运营模式与路径选择。 With the development of the Internet and information technology, fundamental changes have taken place in social production and life, and e-commerce has also become increasingly popular. Under such circumstances, the development of SMEs also faces some limitations. In order to develop steadily in the fierce market competition, we must select the appropriate operating mode and path according to our own development. This article will explore the SME e-commerce operating mode and path selection.