中国的邮递制度虽然久远,但它服务的对象仅仅是官府,所谓“速于置邮而传命”即是最好的写照。近现代邮政的兴起,才使邮政服务的对象从官府走向寻常百姓人家,使邮政成为社会事业。从此,邮政作为一个特殊的行业,成了政府机构和商业组织的混合体。而中华邮政的这种行业特性,决定了邮政宣传只能介于政府宣传和商业广告之间。 Although China’s postal delivery system has a long history, the service it serves is only the government. The so-called “speed postal delivery and transmission” is the best portrayal. The rise of modern postal service has made the postal service a social undertaking from the government to the ordinary people. Since then, postal as a special industry, has become a mixture of government agencies and business organizations. The Chunghwa postal industry characteristics, decided that the postal propaganda can only be between the government propaganda and commercial advertising.