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由于传输手段的先进,电视在大众传播媒介中所处的优越地位,是众所周知的。但如何充分发挥电视的潜在优势,还是一个有待努力探索的问题。目前电视评论在数量、质量和权威性方面之所以尚不能令人满意,就跟未能充分发挥电视的潜在优势有很大关系。如何从电视的特性出发,把电视评论振兴起来是广大观众和电视工作者所十分关心的问题。粱建增、阎红的《论电视评论的特色》一文,写出了电视评论应当具有的不同于报纸、广播评论的特色,也谈了在实践中如何搞好有电视特色的评论的一些看法,这对发展电视评论是有参考价值的。
Due to the advanced means of transmission, the superiority of television in the mass media is well known. However, how to give full play to the potential advantages of television is still an issue that needs to be diligently explored. At present, the reason why television reviews are unsatisfactory in terms of quantity, quality and authority is that they are largely related to the failure to fully exploit the potential advantages of television. How to revitalize the TV commentary from the characteristics of the television is a matter of great concern to the majority of viewers and TV workers. Liang Jianzeng and Yan Hong, “On the Characteristics of TV Comments,” wrote a TV comment that should have different characteristics from newspapers and radio commentary, and also talked about how to do a good job of commenting on television features in practice , Which is of reference value for the development of television commentary.