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我国实施“一带一路”战略以来,大批企业走出去并开始谋划全球范围内的投资布局。然而,沿线国家的制度、法律、经济和文化等因素可能造成投资风险,影响企业的投资意愿,因此有必要对我国企业走出去的投资方式和战略布局进行规划和指引。基于企业投资意愿的视角,利用数据挖掘技术,对2012—2016年商务部投资项目信息数据库中我国企业发布的对外投资项目信息进行分析,对项目分布的国别偏好和产业分布进行比较,发现在沿线国家的投资和在发达国家的投资相比存在多方面的差距。在此基础上,为我国企业走出去给出一系列有益的建议和启示。
Since the implementation of the “Belt and Road” strategy in our country, a large number of enterprises have gone out and started to plan the global investment layout. However, the institutional, legal, economic and cultural factors along the country may cause investment risks and affect the investment willingness of enterprises. Therefore, it is necessary to plan and guide the investment pattern and strategic layout of Chinese enterprises going global. Based on the investment intention of enterprises, we use data mining technology to analyze the information of overseas investment projects released by Chinese enterprises in the investment project information database of Ministry of Commerce of 2012-2016, and compare the national preference and industrial distribution of project distribution, There are many differences between the investment of countries along the line and the investment of developed countries. On this basis, it gives a series of useful suggestions and enlightenments for Chinese enterprises to go abroad.