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本文从乳制品市场目前的形式出发,对乳制品的销售渠道和市场前景进行了分析,这有助于乳制品的小企业在乳制品市场中占据有利地位、帮助中国的乳制品行业能够健康发展具有重要意义,指导了乳制品行业的发展。一、奶制品的市场形式分析目前我国市场经济发展迅速,剧烈的市场竞争是当前各行业发展的特点,乳制品行业也是如此。全国性的大型乳制品品牌蒙牛、伊利、光明等在保持一级市场的情况下,开始在各级市场上发挥自身的企业
This article, starting from the current form of dairy products market, analyzes the marketing channels and market prospects of dairy products, which helps small enterprises in dairy products to occupy a favorable position in the dairy market and help the dairy industry in China develop healthily It is of great significance to guide the development of the dairy industry. First, the market analysis of dairy products At present, China’s rapid development of market economy, fierce market competition is the characteristics of the current development of various industries, dairy industry is also true. The nationwide large dairy brands Mengniu, Yili, Guangming, etc., have started to exert their own businesses at all levels of the market while maintaining a primary market