在厚报时代,专副刊渐渐成为吸引受众的一种手段。专副刊办得怎么样,品牌在读者的心目中占有较高的地位。那么地市报的专副刊怎样做才能打出自己的品牌呢?开封日报社《汴梁晚报·人文周刊》封面版2011年在这方面作出了一些积极的尝试。深挖策划资源专副刊资源有显性和隐性之分。一般来说显性资源非常丰富,社会、经济、文化以及老百姓的衣食住行等,只要编辑用心,便会从中发现老百姓关心的热点、难点、焦点问题,就能较为容易地抓住策划的主题。只要善于艺术地策划,就能使资源转化,使副刊更有阅读价值和使用价值。相对显性资源而言,隐性资源 In the thick newspaper era, special supplement has gradually become a means to attract the audience. How to do the special supplement, the brand in the minds of readers occupy a higher position. Then the local newspaper special supplement how to play their own brand it? Kaifeng Daily “beam evening Evening News,” the cover page in 2011 in this area made some positive attempts. Dig deep planning resources Supplement resources have dominant and recessive points. In general, the dominant resources are very rich. Social, economic, cultural and people’s basic necessities, such as basic necessities of life, etc., can be easily grasped by the editors only by discovering the hot spots, difficulties and problems that the people care about. As long as good at art planning, you can make the resource conversion, make supplement more read value and use value. Relatively explicit resources, the hidden resources