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随着网络消费的兴起,零售业正在经历前所未有的变革。上海新世界城隶属上海新世界股份有限公司(以下简称新世界)作为一家传统的百货企业,面临着尤其严峻的挑战。秉承一贯勇于创新的精神,新世界分析当前形势,勇于变革,正在打造全新的商业服务模式。一、当前经营现状据上海信息中心统计,上海全市54家百货商场2013年共计实现零售额309.93亿元,同比增长仅0.2%,新世界城2013年实现销售36.75亿元,同比增长3.55%,但客流同比下降8.52%,2014年一季度实现销售
With the rise of online spending, the retail industry is experiencing unprecedented changes. Shanghai New World City, a subsidiary of Shanghai New World Co., Ltd. (hereinafter referred to as New World), is facing a particularly serious challenge as a traditional department store. Adhering to the spirit of always being creative and innovative, the New World analyzes the current situation and has the courage to make changes and is building a brand new business service model. I. Current Situation According to the Shanghai Information Center, Shanghai’s 54 department stores achieved a total retail sales of 30.993 billion yuan in 2013, an increase of only 0.2% over the same period of last year. In 2013, the sales volume of New World City reached 3.675 billion yuan, up 3.55% Passenger traffic decreased by 8.52% YoY in the first quarter of 2014 to achieve sales