定位元价位,包装风格也是关键,芙蓉王(君40信)就用一个前所未有的高端烟的包装风格重新定位了元的消费需求。就我国高端产品的发展历程看,40卷烟包装的风格和社会消费环境是大有关联的。纵观高端品牌的包装风格,大致经历了红色年代、蓝色风暴、五彩斑斓三个典型的时期,而这又与不同时期的高端消费心理有着密切的关系。红色时代,基本可以定为上世纪末,以传统高端品牌“中华”为代表的红色是当时卷烟包装的流 Positioning yuan price, packaging style is also the key, Furong Wang (Jun 40 letter) with an unprecedented high-end cigarette packaging style to re-positioning the yuan consumer demand. As far as the development of high-end products in China is concerned, the style of 40 cigarette packaging is greatly related to the social consumption environment. Throughout the high-end brand packaging style, generally experienced the red era, blue storm, colorful three typical period, which in turn with the different periods of high-end consumer psychology is closely related. Red era, the basic can be set at the end of the last century, the traditional high-end brand “China ” as the representative of the red is the flow of cigarette packaging