曹:作为跨国公司的市场营销理念,早在六十年代后期.美国的两个最负盛名的市场营销专家菲利蒲·卡 特勒和理查德·曼诺夫教授就提倡在营养和健康、教育方面运用市场推销技术,他们提出了“大众媒介 推动社会变化”和“社会营销推动社会变化”的观念。这是最初的社会营销观念。这一观念发展到今天, 贵公司在推行社会营销方面已积累了不少新的经验和成就,请您介绍一下这方面的情况。蔡:本公司是一家在本世纪八十年代初成立于美国的非盈利、非政府性国际机构,采用基金会形式,运用社 会营销的方法,为人们,特别是第三世界低收入者和贫困人群提供最需要的健康帮助,即提供丰富的避 CAO: As a marketing idea for a multinational company, it was back in the late 1960s when two of the country's most prestigious marketing experts, Phillip Cutler and Richard Mannoff, advocated nutrition and health, Using marketing techniques in education, they put forward the notion of “the mass media to promote social change” and “social marketing to promote social change.” This is the original concept of social marketing. Today, this concept has been developed. Your company has accumulated a lot of new experiences and achievements in promoting social marketing. Please tell us about the situation in this respect. Tsai: The Company is a non-profit, non-governmental international organization founded in the United States in the early 1980s. It adopts the form of foundations and uses social marketing methods to help people, especially the third-world low-income people and poor people The population provides the most needed health help, which provides ample avoidance