企业文化管理是企业管理的最高境界。建设有特色企业文化是企业适应市场经济发展的需要，而不是为了追求时髦。企业文化在本质上是企业通过价值观念和精神要素来统一员工思想，指导员工行为，增强企业凝聚力，推动企业发展的。不同的企业有不同的文化模式，中小企业应根据自身 Corporate culture management is the highest level of business management. Building a distinctive corporate culture is the needs of enterprises to adapt to the development of market economy, rather than to pursue fashion. In essence, corporate culture through the values ​​and spiritual elements to unify staff thinking, guiding employee behavior, enhance cohesion and promote enterprise development. Different enterprises have different cultural patterns, SMEs should be based on their own