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收视率不再只是一个硬性数据,将考虑到节目的社会影响力,口啤等、万面国家标准化管理委员会网站日前发布消息,国内首个电视收视率调查国家标准《电视收视率调查准则》,将于今年7月1日起实施。该标准将对目前收视率调查、发布、解读中存在的乱象加以规范。标准指出,中国电视收视率调查与国际通行准则须保持一致,调查方法和技术与国际上保持同步,要符合国内电视收视市场的
The ratings are no longer just a hard data, will take into account the social influence of the show, such as mouth beer, the National Standardization Management Committee website recently released news, the first domestic TV ratings survey national standard “television ratings survey” Will be implemented on July 1 this year. The standard will be the current ratings survey, publishing, interpretation of the existing chaos to be standardized. Standards that the Chinese television ratings survey and international standards to be consistent, methods and techniques of investigation with the international community to keep pace, in line with the domestic television viewing market