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众所周知,中国农资行业曾拥有高速增长的“黄金十年”。然而,物极必反,在经历一番粗放式的野蛮增长后,开始逐渐放慢了“脚步”。那么,在新的市场环境下,中国农资行业的促销方式有哪些方略呢?有一种现象让很多人不明白:为什么一大早,很多老年人携带菜篮或挎着购物包在某一超市门口排着长队等待开门购物?为什么在某一食品连锁店,从早上7点开始,到上午10点,前往买早点的人还是络绎不绝?是别的商场没有他们需要的商品吗?是别的餐点的食品质量有问题吗?顾客缘何喜欢去那儿购买?答案可能有N种,但可以肯定的是,这些商店的某种促销模式吸引了他们,这就是促销的“魔力”。
As we all know, China’s agricultural industry had a rapid growth of the “Golden Years.” However, things are extremely negative. After some extensive and brutal growth, they gradually began to slow down. So, in the new market environment, China’s agricultural industry promotion methods are there? There is a phenomenon that many people do not understand: Why early in the morning, many elderly people carrying a basket or leaving a shopping bag in a supermarket Why do people in a certain food chain shop, starting from 7 am to 10 am, to buy early people or in an endless stream Is other shopping malls do not have the goods they need it? There are N kinds of answers, but what is certain is that some of the promotion modes in these stores have attracted them. This is the “magic” of promotion.