如何增强报纸的影响力,使其成为职工喜闻乐见的精神快餐,是当前企业报亟待解决的课题。而要解决这一问题,就要克服四种模糊认识。这四种模糊认识是:一、把传达上级的具体指示、具体意图、领导讲话,介绍具体的经验和作法,作为影响力的重头戏,而忽略报纸新闻性。具体表现为“三多 How to enhance the influence of the newspaper and make it become a fast food and drink that the workers and staff love to hear and hear is an urgent issue that the enterprises need to solve now. To solve this problem, we must overcome the four kinds of fuzzy understanding. These four kinds of vague understanding are as follows: First, convey the concrete instructions, specific intent, speeches of leadership, and introduce specific experiences and practices as the highlight of influence and ignore the newsability of newspapers. Specific performance as "more than three