国产大片是我国电影产业发展到一定阶段的产物,它在很大程度上代表了本土电影产业的实力。本文将从电影产业化改革十年的成就出发,解释国产大片的相关概念,最后阐述国产大片兴起的因素,即电影产业化改革,影片制作、发行和放映向全数字化迈进,明星制和电影营销的发展。 Domestic movies are the product of the development of China’s film industry to a certain stage, which largely represents the strength of the local film industry. This article will proceed from the achievement of ten years of industrialization of film industry, explain related concepts of domestic-made large-scale films, and finally elaborate the rising factors of domestic-made large-format films, that is, reform of film industry, film production, distribution and screening to all-digital, star system and movie marketing development of.