现代社会中,商标已不仅仅是产品的标记。对许多企业来说,商标权是最重要的无形资产之一。对具有现代经营观念的经营者来说,企业使用商标的目的是双重的,即不仅要通过使用商标让产品升值,也应当在运作中使商标本身升值或直接让商标为企业 In modern society, trademarks have become more than a mark of the product. For many companies, trademark rights are one of the most important intangible assets. For managers with a modern business concept, the purpose of the use of a trademark by a company is two-fold. That is, not only must the product be used to increase its value through the use of a trademark, but also the brand itself must be appreciated in operation or the trademark should be directly used as a business.