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保守估计,今年微波炉销量约为320万台,即使高估也不会超过400万台。按目前各生产企业的生产能力测算,实为年产2000万台。有限的市场容量无法容纳如此巨大的生产能力。因此,今年的市场竞争将更加残酷。据业内人士估计,这几年国内已上马了近百家微波炉生产企业。目前大部分的企业实际年产销售规模均低于10万台,挤在8%以下的市场份额中挣扎;跨国公司在华投资的企业包括
It is conservatively estimated that this year microwave oven sales will be about 3.2 million units, and even if overestimated, it will not exceed 4 million units. According to the current production capacity of various manufacturers, it is estimated that 20 million units will be produced annually. The limited market capacity cannot accommodate such a huge production capacity. Therefore, this year’s market competition will be even more cruel. According to industry estimates, in the past few years, China has launched nearly a hundred microwave oven manufacturing companies. At present, most companies actually have an annual production and sales scale of less than 100,000 units, and are stuck in the market share below 8%; multinational companies investing in China include