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随着电视节目的精彩纷呈,一些具有商机洞察力的企业商人就把眼光投向了电视广告植入,用来提高企业知名度。这种依靠电视媒体的商业营销模式,在历史上有近百年的时间了,开始只是依靠于电影存在,后来才在电视节目中出现,这样的植入式广告在我国也有一段时间了,不过电视媒体的“广告植入式”是近十年才开始在电视媒体中凸显出来,并且以超高的增长率在逐年增加,目前例如耐克等知名度超高的品牌还在加大投入植入式广告的资金。
With the colorful television shows, some business-minded businessmen have turned their attention to television commercials to enhance corporate visibility. This kind of commercial marketing model relying on the television media has been in history for nearly a hundred years. It started with relying solely on the existence of films and then appeared on television programs. Such implanted advertisements have also been in our country for some time, but the television The media “advertising implant ” is only ten years ago began to highlight in the television media, and with high growth rate increased year by year, now such as Nike and other well-known brand is still increasing investment in implantation Advertising funds.