在市场经济条件下，在日益激烈的竞争环境中，现代企业竞争力来源于商品力、销售力和形象力，充分发挥三者的力量，形成合力，已成为现代企业提高竞争力的有效途径。一、用现代营销观念指导企业营销活动，是提高企业竞争力的前提随着我国社会主义市场经济的不断完善，整个社会 Under the market economy conditions, in the increasingly fierce competitive environment, the modern enterprise’s competitiveness comes from commodity power, sales force and image power. Giving full play to the strength of these three forces and forming a concerted force has become an effective way for modern enterprises to improve their competitiveness. First, the use of modern marketing concepts to guide corporate marketing activities is to improve the competitiveness of enterprises with the continuous improvement of China’s socialist market economy, the entire society