一、“人盯人”营销产生的背景 市场营销观念主要经历了三个阶段，即生产观念、推销观念以及需求观念。前两个阶段所处的经济时代的一个显著特征是：“供给”决定“需求”；后一阶段特征是“需求”决定“供给”，即新产品开发动力源于需求，新兴技术只有迎合消费者需求，才能变 First, the “man-to-human” marketing background The concept of marketing has gone through three stages, namely, the concept of production, marketing concepts and the concept of demand. One of the notable features of the economic era in which the first two phases lie is that “supply” determines the “demand”; the latter phase is characterized by the “supply” of “demand” decisions, that is, the motivation for new product development stems from demand, and emerging technologies only cater to consumption The demand can be changed