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直营终端作为行业终端建设的试验田,是展示行业形象的重要窗口,也是行业完善专卖制度的重要举措,更是行业营销创新落地的重要阵地。长沙市烟草专卖局(公司)前瞻性谋划,战略性布局,于2004年投资设立湖南六三六连锁管理有限公司(以下简称湖南六三六),作为独立法人运作经营直营终端。湖南六三六始终坚持功能化定位、多元化经营、市场化运作,在功能发挥、营销创新、经营管理上不断寻求突破。目前公司注册资本为1694万元,共有自营门店135家。2014年共实现营业收入4.95亿元(含税),同比增长10.5%。
As a test field for terminal construction in the industry, Direct Terminal is an important window displaying the image of the industry. It is also an important measure for the industry to perfect the monopoly system. It is also an important front for innovation and landing of the industry. Changsha Tobacco Monopoly Bureau (company) forward-looking planning, strategic layout, in 2004 invested in the establishment of Hunan 366 Chain Management Co., Ltd. (hereinafter referred to as Hunan 366), as an independent legal person operating a direct operating terminal. Hunan 366 has always adhered to the functional orientation, diversified operation and market-oriented operation, constantly seeking breakthroughs in terms of functions, marketing innovation, operation and management. The company registered capital of 16.94 million yuan, a total of 135 self-owned stores. In 2014, a total revenue of 495 million yuan (including tax), an increase of 10.5%.