所谓包装文化定位是指根据包装所针对的文化圈或文化类型以及文化圈或文化类型中不同阶层、群体的文化心理需求来确定包装的文化内涵，从而使该包装所展示或蕴含的文化更大程度地获得人们的认同与接纳。因为文化无所不在，它携带着自己特有的价值意义渗透到人类活动的每一个场 The so-called packaging culture positioning refers to the packaging based on cultural circles or cultural types and cultural circles or cultural types of different classes, groups of cultural psychological needs to determine the packaging of cultural connotations, so that the package display or contain more culture Degree of access to people’s recognition and acceptance. Because culture is omnipresent, it carries its own unique significance into every field of human activity