品牌是产品之魂。一个知名品牌的成功营造集中了无数人的智慧与追求,品牌在市场中的稳定性反映了一个公司的整体状况。即使迫不得已,在进行品牌更换时也要慎之又慎。所谓品牌更换策略是指企业在提供的产品或服务不变的情况下,用新品牌替代老品牌的一种营销策略。在一般情况下,企业不会轻易作出更换品牌的决定。这是因为:一方面,一个品牌的 Brand is the soul of the product. The success of a well-known brand to create the wisdom and pursuit of countless people focused on the stability of the brand in the market reflects the overall status of a company. Even if forced to, in the brand replacement must be cautious. The so-called brand replacement strategy refers to the enterprise in the same product or service provided, with a new brand to replace the old brand of a marketing strategy. Under normal circumstances, the company will not easily make the decision to change the brand. This is because: on the one hand, a brand's