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移动商务用户采纳是信息系统领域的研究热点。综合32篇相关研究文献中的数据,采用荟萃分析方法研究感知的有用性、感知的易用性、感知的乐趣、感知的移动性、个人创新、信任、主观规范、感知的成本等因素对用户使用移动商务的态度和行为意向的影响。结果表明,感知的有用性、感知的乐趣、信任、移动性和个人创新对用户采纳移动商务有显著的正向影响,感知的成本具有显著的负向影响,感知的易用性和主观规范的影响不显著。最后,对研究结果进行讨论,并提出对策建议。
The adoption of mobile commerce users is a hot research topic in the field of information systems. Based on the data from 32 related research literature, we study the usefulness of perception, perceived ease of use, perceived pleasure, perceived mobility, personal innovation, trust, subjective norms, perceived costs and other factors on the user The impact of using mobile commerce attitudes and behavioral intentions. The results show that perceived usefulness, perceived fun, trust, mobility and personal innovation have significant positive effects on users’ adoption of mobile commerce, and perceived costs have significant negative impacts on perceived ease of use and subjective norms The effect is not significant. Finally, the research results are discussed and suggestions are put forward.