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随着医药市场竞争的日趋激烈,结合OTC药品的特点,作者对开发OTC营销市场的重点性及营销组织架构的建设、代表的聘用以及终端的管理进行了论述,希望能给医药企业经济效益的增加起到一定的作用。
With the increasingly fierce competition in the pharmaceutical market, combined with the characteristics of OTC drugs, the author of the focus on the development of OTC marketing market and marketing organization structure, the representatives of the hiring and terminal management were discussed, hoping to give the pharmaceutical companies economic benefits Increase play a role.