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随着新闻改革的深化和社会的全面转型,新闻媒体间的竞争愈加激烈。作为新闻宣传“重武器”、“重头戏”的重大典型宣传,更是面临着表现模式、结构模式、语言模式等多方面的观念、理念的挑战。如何面对这些挑战,并在实践中努力使重大典型宣传“靓”起来,是摆在我们每个新闻工作者面前的一个重大课题。所谓“靓”,就是指漂亮、好看、生动。好看了,生动了,就不怕读者不去看,就不怕读者看不下去,就不怕读者看了以后记不住。
With the deepening of the news reform and the all-round social transformation, the competition among the news media has become more fierce. As a major publicity campaign of “heavy weapons” and “major operas” in press publicity, it is even more confronted with the challenges of concept and concept in many aspects such as performance mode, structural mode and language mode. How to deal with these challenges and try hard to make the major typical publicity “good” in practice is a major issue facing every journalist of ours. The so-called “pretty”, that is beautiful, good-looking, vivid. Good-looking, vivid, not afraid of readers do not see, not afraid of the reader can not stand it, not afraid of the reader after reading not remember.